About two weeks ago, I received an invitation via LinkedIn to a fundraiser benefiting the National Breast Cancer Foundation. That is how I first came to know of the very cool and relatively new wellness business HelloWellness.
HelloWellness, founded in 2017, hosted the Charity Fitness Festival LA this past Saturday. And on the same day, on the other side of the country, they also hosted a similar charity event in Manhattan.
The faces behind these fantastic events belong to Sarah Casden and Jenna Sands, two friends who saw a need to move influencers, brand sponsors, and their audiences out of the virtual world and into actual spaces where real connections can happen. So they started a business that creates wellness events in L.A., Boston, Chicago, and N.Y.–part social, part educational, all wellness.
The L.A. event was in the ultra-hip West-Hollywood hotel Andaz. From 10 am to 2 pm, in a spacious hall with floor to ceiling windows, people stretched, planked, and sweat on all-natural cork yoga mats provided by event sponsor, Corc Yoga.
There were 20-minute workouts throughout the day that were legit ass-kickers. After doing just one, my legs were shaking and my arms were like, ‘Okay, that’s enough.’
Right outside the event, you could enjoy the hotel’s rooftop pool, bar, and cabanas if you were so inclined. Grabbing an afternoon cocktail at a fitness event didn’t feel quite right, so I abstained. But any other day, I’d say that the rooftop bar is a winner.
It was a great turn-out for the event – mostly millennials with a few Gen Xers (like myself) and a bit older thrown in the mix. Around the perimeter of the room, people took advantage of the HelloWellness Selfie Wall, organic juice samples, massage therapy, and spray tan stations.
At some point, I introduced myself to the event manager, Alysia Pope, a bright, friendly, and quite fit young woman. She filled me in on upcoming events in the L.A. area which include a yoga session, a smoothie demo, and Q&A happening in November.
Past events include topics such as, Financial Wellness; Sex, Sleep, and CBD; Love your gut: all things gut health; and The greatest wealth is mental health.
According to the founders, the idea behind HelloWellness is to build community and foster inclusivity.
After attending the event, I will say that they are living their mission.